Vastra Loom

Client: Vastra Loom · Industry: Fashion & Apparel · Category: E-commerce · Year: 2024

A handloom fashion storefront for a homegrown ethnic wear label with size-inclusive collections.

Services: E-commerce Development, UI/UX Design, Performance Optimization

The challenge

Vastra Loom's handloom pieces were high quality but sold through an outdated store that loaded slowly and lacked size guidance, leading to frequent returns and abandoned carts. Their craft story was invisible in a generic template.

Our solution

We rebuilt the storefront with a mobile-first design that foregrounds fabric detail and weaver stories, added a clear size and fit guide, and simplified checkout with UPI and COD. Performance tuning brought mobile load times under two seconds.

Results

  • 2.4x — Conversion rate increase
  • 1.8s — Mobile load time
  • -37% — Cart abandonment
  • 2.1x — Return on ad spend