Trailblaze Travels

Client: Trailblaze Travels · Industry: Travel & Tourism · Category: Marketing · Year: 2025

A seasonal campaign and SEO programme for a Himalayan adventure travel operator.

Services: SEO, Landing Page Development, Content Strategy

The challenge

Trailblaze Travels saw demand swing sharply with seasons, but their static site couldn't capture peak-season searches or convert the traffic it did get. Enquiries clustered around a few known treks while other trips went unnoticed.

Our solution

We built trek-specific landing pages with itineraries, difficulty ratings, and real traveller reviews, backed by seasonal SEO and content targeting trek-planning searches. Campaign timing aligned spend with booking windows for each region.

Results

  • 4.0x — Trip enquiries per month
  • 10% — Landing page conversion rate
  • #1 — Ranking for 3 trek keywords
  • -41% — Cost per booking enquiry