Tara Organics

Client: Tara Organics · Industry: FMCG / Organic Foods · Category: Branding · Year: 2025

A brand identity system for an organic staples company expanding into modern retail.

Services: Branding, Packaging Design, Content Strategy

The challenge

Tara Organics was moving from local kirana shelves into modern retail, but their inconsistent packaging looked homemade next to established organic brands. Buyers questioned whether the brand could hold its own in premium stores.

Our solution

We built a cohesive identity and packaging system with clear organic cues, a trustworthy palette, and consistent naming across the range. A refreshed brand story and social presence supported their entry into modern trade.

Results

3x — Retail listing enquiries
12k+ — Social followers gained
91% — Pack recognition in tests
+37% — Repeat purchase intent