Sona Jewels

Client: Sona Jewels · Industry: Jewellery · Category: E-commerce · Year: 2024

A gold and diamond jewellery storefront with live rate updates and virtual try-on.

Services: E-commerce Development, 3D Product Visualisation, Performance Optimization

The challenge

Sona Jewels sold high-value pieces where customers hesitated to buy online without seeing how items looked or knowing the day's gold rate. Their static catalogue showed outdated prices and offered no reassurance on authenticity.

Our solution

We built a storefront with daily gold-rate-linked pricing, hallmark and certification details on every product, and a virtual try-on for rings and earrings. Secure checkout with EMI options made high-ticket purchases feel safe and considered.

Results

2.3x — Online conversion rate
1.9s — LCP on mobile
+54% — Average order value
63% — Returning customer rate