PayEase India
Client: PayEase India · Industry: Fintech / Payments · Category: Web Development · Year: 2024
A complete UPI-powered fintech platform overhaul for a leading Indian digital banking solution.
Services: Web Development, UI/UX Design, SEO
The challenge
PayEase India was competing against well-funded fintech giants with a dated, static website generating fewer than 10 qualified leads a month. Enterprise prospects couldn't understand the product without a sales call, and the site ranked on page 3 for its core category keywords.
Our solution
We rebuilt the platform with a credibility-first design — clear product hierarchy, interactive demos, and trust signals for enterprise buyers. Performance was optimised to under 2 seconds and an SEO content layer was added to capture intent-driven search traffic.
Results
- 4.2x — Lead generation increase
- 1.8s — Page load time
- 62% — Bounce rate reduction
- P3→P1 — Category keyword ranking