NCR Property Hub

Client: NCR Property Hub · Industry: Real Estate · Category: Marketing · Year: 2024

A performance marketing and landing page programme for a property portal targeting NCR buyers.

Services: Landing Page Development, SEO, Conversion Rate Optimisation

The challenge

NCR Property Hub burned budget on broad ad campaigns that sent traffic to a generic homepage, producing mostly unqualified enquiries. High cost per lead made paid acquisition unsustainable.

Our solution

We built locality-specific landing pages with budget and configuration filters, backed by an SEO programme targeting high-intent 'flats in' searches. Conversion optimisation and lead scoring focused spend on the buyers most likely to close.

Results

  • 4.3x — Qualified leads per month
  • 11% — Landing page conversion rate
  • #1 — Ranking for 4 locality keywords
  • -48% — Cost per qualified lead