Kesar Beauty
Client: Kesar Beauty · Industry: D2C Beauty & Cosmetics · Category: E-commerce · Year: 2025
Headless Shopify build for a premium Indian skincare brand with Ayurvedic product lines.
Services: E-commerce Development, UI/UX Design, Performance Optimization
The challenge
Kesar Beauty's template-based store took over 6 seconds to load on mobile, cart abandonment was above 80%, and the brand's premium Ayurvedic positioning was lost in a generic layout. Paid acquisition was unprofitable at under 0.8% conversion.
Our solution
We rebuilt the storefront from the ground up with a mobile-first approach, redesigning product pages around ingredient storytelling and reducing checkout from five steps to two. UPI and COD were prominently supported for the Indian market.
Results
- 3.1x — Conversion rate increase
- 1.4s — Mobile load time (from 6s+)
- -42% — Cart abandonment
- 2.2x — Return on ad spend