GrowthWallah

Client: GrowthWallah · Industry: B2B SaaS / Marketing · Category: Marketing · Year: 2024

Full-funnel B2B lead generation and landing page system for a Bangalore-based SaaS startup.

Services: Landing Page Development, SEO, Conversion Rate Optimisation

The challenge

GrowthWallah was spending heavily on paid ads but their landing pages were generic, slow, and failed to speak to their ideal B2B buyer — growth-stage SaaS companies in India. CPL was high and the sales team spent most calls re-explaining the product.

Our solution

We built a modular landing page system with buyer-persona-specific messaging, social proof sequenced by deal stage, and a lead scoring integration. An SEO content programme targeting bottom-of-funnel B2B keywords complemented paid acquisition.

Results

5.8x — Qualified leads per month
14% — Landing page conversion rate
#1 — Ranking for 3 core keywords
-60% — Cost per qualified lead