Byte Academy

Client: Byte Academy · Industry: EdTech · Category: Marketing · Year: 2024

A full-funnel enrolment marketing system for an online coding bootcamp targeting graduates.

Services: Landing Page Development, SEO, Conversion Rate Optimisation

The challenge

Byte Academy competed against large edtech brands for the same course searches but had thin, slow landing pages that couldn't convert paid traffic. Prospective students dropped off before understanding outcomes or fees.

Our solution

We built outcome-focused landing pages with placement data, curriculum breakdowns, and flexible fee options, paired with an SEO content plan for course and career keywords. A structured lead nurture flow guided enquiries toward enrolment.

Results

  • 5.1x — Enrolment enquiries per month
  • 12% — Landing page conversion rate
  • #2 — Ranking for core course keywords
  • -52% — Cost per enrolment