Bharat Motors EV

Client: Bharat Motors EV · Industry: Electric Vehicles / Automotive · Category: Branding · Year: 2024

Complete digital rebrand and identity system for an emerging Indian electric vehicle startup.

Services: Branding, Web Development, Content Strategy

The challenge

Bharat Motors EV was entering a market dominated by global brands with massive budgets. Their existing identity — a stock logo and a WordPress template — conveyed none of the innovation and sustainability that defined their product.

Our solution

We developed a complete brand identity from scratch: logomark, typography, colour system, and tone of voice. The new website paired bold visuals with technical credibility, targeting both retail consumers and B2B fleet buyers.

Results

  • 3x — Dealer enquiries in 60 days
  • 18k+ — Social followers gained
  • 94% — Brand recall in user tests
  • ₹4Cr — Seed funding raised post-launch