Rebuilding an ayurvedic beauty brand's store for 3x conversion
Client: Kesar Beauty · Industry: D2C Beauty & Cosmetics · Duration: 10 weeks · Year: 2026
A complete e-commerce rebuild — from a slow template store to a fast, conversion-focused D2C experience with streamlined checkout and mobile-first design.
Services: E-commerce Development, UI/UX Design, Performance Optimization
The challenge
Kesar Beauty's template-based store took over 6 seconds to load on mobile, cart abandonment was above 80%, and the brand's premium ayurvedic positioning was lost in a generic layout. Traffic from ads was converting at under 0.8%, making paid acquisition unprofitable.
Our solution
We rebuilt the storefront from the ground up with a mobile-first, performance-obsessed approach. Product pages were redesigned around ingredient storytelling — the brand's real differentiator — with fast-loading WebP imagery and social proof placed at every decision point.
The checkout was reduced from five steps to two, with UPI and COD prominently supported for the Indian market. We implemented a lightweight design system so the brand team could launch campaign pages without developer help.
Results
- 3.1x — Conversion rate increase
- 1.4s — Mobile load time (from 6s+)
- -42% — Cart abandonment
- 2.2x — Return on ad spend
What the client said
The new store finally feels like our brand. Ads that were losing money are now our biggest growth channel.