E-commerce Website Development for an Indian Seller
Client: An Indian Online Seller · Industry: E-commerce · India · Duration: 6 weeks · Year: 2026
An Indian seller needed a high-converting online store to sell products directly to customers across India — moving beyond marketplace dependency and building an owned sales channel.
Services: E-commerce Development, Shopify / WooCommerce, Payment Gateway Integration, Performance Optimisation
The challenge
The seller was dependent entirely on marketplace platforms with no direct-to-consumer channel. High marketplace fees were eroding margins, and there was no way to build a brand relationship with customers. A slow, generic template store had been tried before but converted poorly on mobile, where over 80% of Indian online shoppers browse.
Our solution
Autobac built a fast, mobile-first e-commerce store tailored to the Indian buyer journey — with UPI, COD, and card payment options prominently supported at checkout. Product pages were structured around purchase intent, with clear delivery information, return policies, and trust signals designed for first-time buyers.
The store was built for speed: sub-2-second load times on mobile, WebP-compressed product images, and lazy-loaded content below the fold. Basic e-commerce SEO was included at launch — product schema, sitemap, canonical URLs — giving the store a foundation to rank organically over time.
Results
- Sub-2s — Mobile page load time
- UPI + COD — India-optimised checkout
- 6 weeks — Brief to live store