7 Free Tools Every Indian Seller & Website Owner Should Bookmark

Keyword demand for Google, Amazon and YouTube, exact marketplace fee calculators, a listing SEO analyzer and a full website audit — a practical tour of Autobac's free tools and how to actually use them together.

By Autobac Team — Editorial Team · August 3, 2026

Most sellers pay for three or four different tools — one for keyword research, one for profit calculation, one for listing audits. We built free versions of all of them, with one rule: no invented numbers. Every figure comes from live public data or official rate cards, and when reliable data is not available, the tool says so honestly.

Here is what's in the toolbox and how to use the pieces together.

1. Keyword Search Volume Tool — Google, Amazon & YouTube

Keyword research is the first decision in SEO and in selling online — and the most common place people rely on made-up numbers. Our keyword tool works differently. Pick a category and it reads the matching platform's own live search suggestions:

• Website / SEO — Google Autocomplete plus Google Trends direction and an honestly-labelled estimated volume range
• E-commerce / Marketplace — Amazon's own search suggestions, the same ones shoppers see in the Amazon search bar
• YouTube / Content — YouTube search suggestions for video and content ideas

Why does the category matter? Try "protein powder review". On Google it scores decent demand, on YouTube even higher — but on Amazon it scores near zero, because shoppers there search for products, not reviews. Same keyword, three different truths. That is what real data looks like.

Bulk mode checks up to 100 keywords in one run with a live progress bar, ranks everything by demand score, highlights the best opportunity, and exports the whole comparison to PDF or Excel.

2. Marketplace Fee Calculators — Amazon, Flipkart & Meesho

Nothing kills a new seller faster than discovering their "profitable" product loses money after fees. The fee calculators break down every charge before you list:

• Amazon — exact official rate cards: referral fees across 200+ sub-categories, closing fees and Easy Ship weight slabs
• Flipkart — grouped category rates with clearly labelled estimates (Flipkart varies rates by seller tier)
• Meesho — the 0% commission model, with the real costs that still apply

Each calculator shows net profit and margin per sale, and a Returns / RTO tab that calculates what returns actually cost you — usually the number that surprises sellers the most.

3. Amazon Payment Report Analyzer

Fees tell you what should happen; your settlement report tells you what did. Upload your Unified Transaction report and the payment report analyzer breaks down payouts, fees and deductions SKU by SKU — entirely in your browser. Your report is never uploaded to our servers.

4. Amazon Listing SEO Analyzer

Ranking on Amazon starts with the listing itself. The listing analyzer runs 50+ deterministic checks across your title, bullet points, description and backend keywords — including Amazon's July 2026 title rules — and gives copy-paste-ready fixes with the exact reason for every flag.

5. Free Website SEO Audit

For your own website, the SEO audit scans any URL across seven areas — on-page, technical, off-page, speed, social, plus AI Search (AEO) and Generative Engine (GEO) readiness — and returns a prioritised fix list in about a minute.

6 & 7. Avatar & Icon Generators

Not everything is spreadsheets. The avatar generator creates custom avatars in 60+ styles, and the icon generator lets you customise and export 1500+ icons as SVG or PNG — both run entirely in your browser, no watermark.

How to Use Them Together: A 30-Minute Product Check

Say you are considering a new product for Amazon India. Here is the workflow we recommend:

1. Demand first — run your product keywords through the keyword tool in the *E-commerce* category. Bulk-check 20–30 variations; if nothing scores above 60, demand is thin.
2. Profit second — put your expected price and weight into the Amazon fee calculator. Check the Returns/RTO tab with a realistic 10–15% return rate.
3. Listing third — draft your title and bullets, and run them through the listing analyzer before you go live, not after sales stall.
4. Visibility last — if you also sell from your own website, run the SEO audit and fix the top issues it finds.

Thirty minutes, zero cost, and you have validated demand, margin and listing quality with real data.

A tool that shows you a comfortable made-up number is worse than no tool at all. Every one of these was built to tell you the truth — even when the truth is "demand is low" or "this product loses money after returns."

All seven tools live at autobac.in/tools — free, no signup, no watermark.

Want help turning this data into an actual growth plan for your store or website? Talk to Autobac — we do this every day for Indian sellers and D2C brands.

_Published August 2026._